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To celebrate the launch of the fascinating new book Pokécology: An Illustrated Guide to Pokémon Ecology, an exciting collaboration is underway. The Pokémon Company and the Natural History Museum are opening a temporary store stocked with exclusive items. Enthusiasts will find products like stationery, plushes, and artwork all inspired by the museum's theme. For collectors, however, is a limited-edition Pikachu card, offered as a free bonus at the pop-up. This shop will operate from on-site at the museum to its web counterpart from January 26 to April 19.

The Book Behind the Collaboration

Pokécology: An Illustrated Guide to Pokémon Ecology is a highly anticipated volume packed with stunning artwork depicting Pokémon in their natural habitats. It's essentially like the kind of research an in-world scientist could produce once trainers provide field notes, or a naturalist's journal might have created if the famous islands teemed with Pidgeys instead of finches. A key appeal stems from the book's scholarly treatment, treating Pokémon as a legitimate subject for inquiry. Writer Yoshinari Yonehara together with illustrator Chihiro Kinoshita each possess doctorate degrees in animal behavior and ecology.

Why This Promo Card Stand Out

It is common to issue to release cards celebrating major tournaments and crossover partnerships. Many such promotional cards often feature the iconic electric rodent who serves as the series face. The factor setting this new museum card is its distinctly bigger dimensions. While precise specs have not been immediately shared, availability will certainly be strictly limited, with fans able to get just one card per purchase.

Limiting Speculator Activity

Per an official announcement, some of the merchandise will also be sold outside the museum walls. But, a wider release will only be specific stores within the United Kingdom. Importantly, collectors cannot purchase this promo through the official web shop. Although reseller interest is inevitable, the setup suggests they're going to have a difficult time stockpiling large numbers this time around. For those feeling left out, there is an alternative like fossil-themed display headed to the Windy City later this year.

"All profits of sales from the Museum shop and from its online store, including Pokémon products, support the Natural History Museum’s charitable mission. That encompasses the efforts of hundreds of researchers who are scientific inquiry to discover answers to the global ecological crisis," it says.